I was punished for exploring. I ended up finding something that is not useful until the scripted event allows you to make it relevant. It's the opposite of Skyrim where you can explore so much you can end up in Blackreach.
With Starfield you should stick to the script and never explore on your own. Only explore planets the main storylines have asked you to visit and never before.
I'm mostly enjoying it, but that's after I spent a lot of hours modding the game to look great. I don't mean installing mods I mean modding. (I'm on the Luma mod team). That means fixing the horrible compressed range that is terrible for OLED. Completely replacing the Hable tone mapper after multiple attempts allowing contrast to get properly ramped up. Finally properly fixing the ridiculous fog in shadows from the color grading. Last, I replaced the film grain when theirs just raises blacks and is more digital camera noise than film-like. That only took 3 months. I've enjoyed the technical challenge from doing it, but if this were a game that couldn't be modded, I wouldn't have given it a week.
I also just realized the best part of the game are the story missions. Not the side quests, not the activities or exploration.
The worst part of the game is it's both all fast-travel: where you have to jump from planet to planet in a fetch quest; and it's no fast travel where the game expects you to run on foot 2000km to complete a survey.
The story and characters have charm and personality and that's time better spent. I think there's some good elements there, but overall I don't recommend the game. It's a solid 7/10 game, but completely hit-or-miss if you connect with it.
Different locations can have different CPC (cost-per-click) bid configured. Even if you have multiple locations of a business, it's still managed per site. Different areas also have different CPC rates depending on who is around that location (not including your own businesses). For example, a metropolitan CPC rate is higher than a rural one because so many others compete with you.
That 25 minute one is near a bunch of other stores and I'd bet has a higher CPC rate. The 2 minute one is more isolated.
I checked and that all have about the same rating (3.5), so it shouldn't have been ranked by that. In the end, Google isn't picking what's best for the consumer, and enough to encourage me to go 20 minutes extra out of my way. Them being all the same franchise helps clarify it isn't an issue of finding a better search term match since they're all identically labeled the same.
Same for me literally today. I know what was closest, but didn't want to deal with the "recalculating route", so I decided to ask Google to pick the nearest McDonald's as an extra stop:
19 minutes detour
4 minutes detour
25 minutes detour
2 minutes detour
At this point, I'm convinced Google only cares about presenting what's most profitable to them regardless of any sort of convenience to the consumer.
My old 3500lb death machine (2002 525i) just recalled for unsafe airbags.