And it is fixed when you understand that it is a social contract. You breach the contract? Then tolerance no longer applies to you.
10 years ago, a person would be insulted for filming a video in portrait instead of landscape. Now, old landscape videos are being cropped and resized to fit in a portrait player.
For example, a very important patent for any inkjet is the one where heads self clean, basically maintenance. Without that, an inkjet printer would be a pain to have.
It could be "we will send you a Blu-ray copy of your media" to "You'll receive a gift card for 3 months to our subscription service".
And it is fixed when you understand that it is a social contract. You breach the contract? Then tolerance no longer applies to you.