Article author is being melodramatic about how much of a laborious task it is to press a couple buttons to install software yourself, but it's also not hard for a distro to include optional sets of software packages available for selection during install.
If you're not actively involved in a movement your thoughts on the effectiveness of it are relevant because you're one of the people it is trying to affect.
The rich don't care. They'll watch the world burn from their bunkers then end it with a cyanide laced glass of champagne when they get bored.