Do you think more air will protect more chips? Do you not think there is a point where too much air allows the chips to move around too much in transport and thus you get more broken chips? A point of diminishing returns?
It's also a feedback loop. They suggest popular music, which exposes it to more people, which makes it seem more popular, which means it gets suggested more...
Go on, have a google. The weight has consistently and distinctly and excessively changed. Surprise reveal, the changes only ever give you less product for the same, or higher price.
Im going to put a crazy idea to you: 95% of bags you open do not have excessively broken chips. That 5% that do, suffered an incident in transport that regardless of air, resulted in broken chips. And if you honestly are complaining about a few broken chips a rare amount of times, the issue is with you and not the chips.
I will also add that as more and more air is introduced, it's creating more space in the bag for chips to move, collide, and break.
Finally, imagining that the more and more air being introduced to chip bags is anything other than a way to increase the size of packaging while reducing the weight and volume of the actual product is just foolish. If that's the path you are choosing, gl with that.
I mean, it's a particularly bold type of stupid. Other poster claimed the air was for freight reasons. I asked for the source, and there was none. If you bothered to at least google, there's plenty relating to air in chip packaging, including Pringle's. Pro tip for amateur googlers: Add shrinkflation to the search to get specific results!
Which is my point. There is no reason to increase the air in a Pringle's can. They have reduced the size of the can, increased the amount of air, all in the name of shrinkflation. Same as other bagged chips. All the excuses is just marketing bs.
There is definitively a point of diminishing returns. Half a bag of air just allows the chips to smash into each other and break. Only enough air to prevent outside forces compressing the chips is fine.
I'm not going to bother to find out when and how often these bags of completely crumbed chips made you sad in your life. They would no doubt be negligible and more related to transport issues than packaging issues.
No one in the history of civilisation has complained about too many broken chips in a bag.
When people started complaining about the amount of air being included in the bag, "prevents broken chips" was the bs marketing PR line put out. It's just not true.
You know the easiest way to prove it's bs? Pringle's have introduced more air into their cans at the same time. Why? To match the shrinkflation of their competitors. Because adding air to a can of Pringle's can only result in MORE broken chips. Which, again, no one in the fucking world has ever complained about.
https://amzn.asia/d/hpk0kKF When you've done the background requirement for the conversation, we can continue.