Ok but why do costs have to go down? God forbid the company posts a flat earnings report for the qtr. your problem of thinking is that you are giving companies the benefit of the doubt. In economic down turns they are slow to lower prices but will raise them at the drop of a hat. They are quick to lay them off in bad times but slow to hire in good times.
Corporate greed is why deflationary periods are so harsh.
Ok but actually think about it. What’s bad about deflation? Poor people’s money becomes more valuable? Deflationary periods are bad in the US because companies don’t take care of their employees and lay them off instead of having 1 qtr with low profits.
This is just news years resolutions except you don’t intend to keep them 😂