The technology allows law enforcement agencies to feed images from video surveillance into software that can search government databases or social media for a possible match.
This alone should be enough to get people to stop using corporate social media
I'm sorry if this sounds like a conspiracy, but I think that China and the boys are really pushing UFO disclosure on social media to pressure the DOD into releasing classified aeronautics research on hypersonic missiles and specialized military satellites- Check out https://www.darpa.mil/ if you want to read more about what technology the military has currently.