They are UK based naturalists who don't have the international standing of David Attenborough. They all do good work though, and have a passion for the subject, which is good to see.
We're all fucking all right. We are all fucking with the laws of nature. You like it when we stop your atoms moving and shine a laser at you, don't you, you dirty filthy condensate?
Microsoft spends millions (maybe billions) on advertising and PR. They give massive discounts to get big companies hooked on their products. Most people aren't even aware there is a choice.
This is crossing a line...