People do risky/painful things all the time if they want what's on the other side. In fact it's kinda the whole thing with the "to be is to suffer" vibe.
This. This is why people hate the news now. They just parrot things and write clickbait headlines (this article happens to not have one. AP is pretty good with that). Even if you don't know it consciously like I do you can feel it. And I've been noticing that companies phrase their press releases to specifically take advantage of it.
Thirded