I won't pretend to be an expert on the matter since I'm very much alone, but in my experience it's something that happens more organically, through common interests and such. It's more of a process, less of a transaction.
I've realised when playing that game that the people who made this world as attractive as I find it today, are those who did the designs for the films. A lot of the aesthethics and worldbuilding done outside of the orignal books is what actually makes it enjoyable in my opinion.
I have no clue what it's from and just thought ' aww cute ' so maybe it's saying more about you?