Yes, Apple targets a particular type of person that happens to be the majority of the population. For us, usability just means frictionless ease of use.
I think geothermal is the next big thing because oil and gas companies don’t just get to invest in it—they already have the knowledge and tools to make it happen. We could actually see them turn from one fuel to another.
Plus, there are power storage solutions that involve drilling into bedrock.
It’s not an accident.