After speaking with non-technical friends, I began to think how the key to marketing, onboarding, and growth will be to reduce the friction of the fediverse. The technical aspects of the fediverse (such as instances) and even the word "fediverse" itself should be behind a curtain.
Unfortunately, Lemmy's current default frontend does not do a good job at welcoming non-technical users (i.e. needing to find and select instances, fediverse jargon, etc.). Not to mention the lack of common accessibility features
Ultimately, I think the 3rd party devs building accessible and frictionless frontends will be key in this respect.
With that being said, I think a better marketing strategy is to say "join this app" (which connects them to the Lemmy/Mastodon network) because I imagine the bounce rate of the default Lemmy onboarding is not great.
I think the issue is that people feel empowered to use plastic because they think it ultimately will be recycled.
NPR has done various reporting on this, but essentially the players in the plastic industry have long known that plastic recycling did not work but they actively promoted it (knowing that it would increase plastic usage)
I have more grocery bags than I'd like to admit. They are very handy though. I use them to hold compost, bags for smaller bins, and they're generally helpful to keep on hand whenever I go out
Ahh nice, so simple