I have a Samsung at the moment and have had Samsung's for 6 or 7 years. I've only had minor issues with a few of them, and I've been able to visit a Samsung retailer / service centre to actually get them looked at in person.
So, proven reliability for my experience and ability to get it looked at in person is something that means I'm happy to pay more for the phone than I would be for other brands.
All tech is great when it works all the time. The problem is what happens when it stops working. Can you contact them? Where do you send it for repair? How long does that take? All that sort of thing.
Used to be high spec and a low price. Now they're average spec and an above-average price.
Nowadays phones are all pretty similar in price and spec, so I'd rather get a slightly more expensive phone from a company with proven, accessible warranty.
I have a Samsung at the moment and have had Samsung's for 6 or 7 years. I've only had minor issues with a few of them, and I've been able to visit a Samsung retailer / service centre to actually get them looked at in person.
So, proven reliability for my experience and ability to get it looked at in person is something that means I'm happy to pay more for the phone than I would be for other brands.