Predatory design for non techy people. It's a deliberate decision to put that as the most uninviting option. Also creates doubt in the user by not showing any logo/icon
That gives me a great idea to design emojis for corporate use. The ones that we have are unsuitable but like you said.. They add a layer of communication
I'm sure that is a legit issue and the menu should be planned to reduce that load. In this case the guy was more suited to repetitive jobs in larger scale kitchens which mine isn't.
But Where do you type in the URL