It is. I've played and DM'd on the site before. Honestly really great experience, and it was worth the price when I played. The average price it a little higher now though. When I was on there it was usually $10-$20 a session. Now it looks more like $20-30. I'd be willing to assume that allows for more time from the DM's to focus on their games though.
Actually thinking about getting back into it myself. I LOVE running games, and putting the work in to add all the bells and whistles, especially for a party that's invested in the game (players are less distracted if they're paying). So I'd love to make decent money doing it too.
I've done this as well. With most casters starting with a spellcasting focus though, we usually ignore the pouches too. I'm too nice of a DM to take the focus away.
Woo! I no longer have to be an adult!?!