Walmart and Unity To Bring Immersive Commerce to Games, Virtual Worlds and Apps
Walmart and Unity To Bring Immersive Commerce to Games, Virtual Worlds and Apps
37 comments
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"Immersive Commerce" is the most vomit inducing thing I've read today.
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Oh great... The two giant scumbags band together...
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Synergize and innovate creative systems and shove them up your ass, Unity.
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Unity wont stop doing stupid shit, won´t they?
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Yup, no amount of apologies will hide their new focus. I'm forever avoiding Unity at this point.
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I really thought this was going to be on theonion.
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Eugh.
Nothing inside a video game should cost money.
Only legislation will fix this. If we allow this to continue, there will be nothing else.
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I don't think it should be banned, but it should probably be treated like gambling: strictly unavailable to minors. Minors are a huge market, so this should limit the appeal of this nonsense to games developers.
And it shouldn't just be games, but any kind of software product should exclude kids from any form of in-game currency that can be purchased outside of the game.
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Fuck them kids. The primary victims here are adults - those are the "whales" these bastards hunt. Kids don't have a thousand dollars a month to blow on one stupid game, but hoo boy do a bunch of waifu-susceptible adults.
Nothing inside a video game should cost money. Games make you value arbitrary nonsense. That is what makes them games! There is no ethical form of charging real-world currency for that made-up value. Not even if it's "just cosmetic," or whatever other dismissive excuses people have for lootboxes with more steps. If all the game's money comes from stupid fake hats, then the entire game exists solely to funnel people toward buying stupid fake hats.
We are talking about game developers - the foremost experts on guiding experiences, disguising shortcomings, and making objectively worthless things seem like amazing rewards. And they want a siphon attached to your wallet. They will make their products objectively less enjoyable to frustrate and cajole you into forking over unlimited sums of your actual money.
And we're not about to shop our way out of this, before anyone glibly says 'juuuust don't buy it!' like that's a novel insight. I'm not-buying it as hard as I can. I'm warning others not to buy it. Guess what? It's still swallowing the entire industry. This abuse is the dominant strategy. It costs next to nothing, it risks next to nothing, and it turns a trickle of content in an avalanche of money. So of course it's in $60, $70, $90 games now. It's in every genre, at every price point. It's in single-player titles. All excuses have been disproven. It's just plain greed, and it's infecting everything.
Only legislation will fix this. If we allow this to continue - there will be nothing else.
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Nothing inside a video game should cost money.
Real money, anyway.
Using fake money earned in the game to buy fake things in the game is perfectly fine.
Using real money to buy fake things is just dumb.
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Agreed. Also, you can definitely say "fuck" on the internet.
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Oh boy! I can't wait to head home from my job at Walmart to spend my money at Digital Walmart
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Basically, product placement in games that also double as one click purchase options from what I read.
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Not my fucking games
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Immersive commerce is totally the top priority of all players and developers! Players, don't you have wallets??
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Coordinated inauthentic behaviour.
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Hmm, maybe a useful feature in lemmy would be to ignore votes by users who voted up a specific post, like a user configurable anti vote manipulation feature. Because this post is incredibly obviously artificially upvoted
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People up vote bad news too, you know
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37 comments
Yeah, this is as horrible as it sounds.
No one wants contextual Walmart ads in their fucking game.
Anywhere.
I don't know. It might help with immersion in a dystopian cyberpunk game, like all the ads in Blade Runner.