Barbie who? Gen Alpha kids 'obsessed' with skin care could fuel holiday spending

This is kind of sad that kids are obsessed with looks fueled by social media.

I hate this soo much. More and more people are being told they don't look good without all these fuckin products, even it negatively affects them. Fuckin these marketing bastards and the influencers that keep adding fuel to the fire.

Doesn't seem as bad as it seems from the headline. Taking care of your skin isn't a bad thing. Moreover it notes there's an uptick in skin care emphasis in Gen X and Millennials as well.

If that includes sunscreen, then I'm all for it. People like to look good and healthy. Every generation has always been self-conscious about appearance because it's innate to life from relationships to projecting physical health.

Whether it's social media or going to public school, the insecurities remain the same. The difference is that these younger generations are being targeted earlier by marketing when the youth of previous generations weren't as reachable.