How an Australian rapper's Yes Voice to Parliament skit was viewed by millions

This is the best summary I could come up with:

Australians will head to the polls on October 14 to vote on a proposed change to the constitution to enshrine an Indigenous Voice which would act as an advisory body, advising government on issues pertaining to First Nations people.

Briggs's video has been shared widely by celebrities including Thor director and New Zealander Taika Waititi, Stranger Things star Darcey Montgomery and American actor Jason Mamoa.

So how did a skit done entirely by comedians and some of the best in the Australian film industry who volunteered their time, without the financial backing of any of the big Voice campaigns, do what Yes and No camps have been striving for — an organic viral moment?

Liana Rossi, an influence and culture expert at Ogilvy PR,  says the reason why the skit has resonated with so many is because it is a gentle but firm take that she says is designed for sharing

"The demographic this is resonating with is cognisant to not centre themselves in a narrative," Ms Rossi says of the younger Australians who have been sharing the skit, which is really anyone under the age of 40 navigating this debate.

Ms Madigan agrees, she says we are 80 per cent more likely to buy something if a friend or relative tells us to on a grassroots level and non-traditional celebrities fall into that category.

The original article contains 1,039 words, the summary contains 219 words. Saved 79%. I'm a bot and I'm open source!

2 comments

Hey, just a little nudge, if you’re keen to chat about the Voice to Parliament, we’ve got this corker of a megathread where we can all have a good chinwag in one spot. But if you’re not up for that, no worries, it’s business as usual. Gotta keep things fair dinkum!
This is the best summary I could come up with:
Australians will head to the polls on October 14 to vote on a proposed change to the constitution to enshrine an Indigenous Voice which would act as an advisory body, advising government on issues pertaining to First Nations people.
Briggs's video has been shared widely by celebrities including Thor director and New Zealander Taika Waititi, Stranger Things star Darcey Montgomery and American actor Jason Mamoa.
So how did a skit done entirely by comedians and some of the best in the Australian film industry who volunteered their time, without the financial backing of any of the big Voice campaigns, do what Yes and No camps have been striving for — an organic viral moment?
Liana Rossi, an influence and culture expert at Ogilvy PR,  says the reason why the skit has resonated with so many is because it is a gentle but firm take that she says is designed for sharing
"The demographic this is resonating with is cognisant to not centre themselves in a narrative," Ms Rossi says of the younger Australians who have been sharing the skit, which is really anyone under the age of 40 navigating this debate.
Ms Madigan agrees, she says we are 80 per cent more likely to buy something if a friend or relative tells us to on a grassroots level and non-traditional celebrities fall into that category.
The original article contains 1,039 words, the summary contains 219 words. Saved 79%. I'm a bot and I'm open source!