Protesters blockade Palantir’s offices calling for an end to ‘totalitarian police surveillance’ as tech company aids ICE deportations

To me, one of the most interesting quotes from the article was:

"Our intel tells us that... one of the most important things we can do to hurt Palantir right now is disrupting their recruitment pipeline by hurting their brand image, to the point where even very apolitical recent college graduates [feel] that it's social suicide."

This really seems to me like exactly the kind of thing that a peaceful protest could accomplish that could really pay off!

It is not obvious to me, though, that the following tactic is super-effective at this:

After blocking the street outside Palantir's unassuming redbrick office, and briefly making way for an ambulance, the crowd marched to a nondescript building nearby where organizers said the company was holding a developer conference to recruit new talent, slapping rhythmically on the windows and chanting "quit your jobs!"

This seemed to work in terms of shutting the event down:

Although Palantir did not confirm whether its event was disrupted, one visibly confused event worker did try to deliver equipment, only to find their intended recipients had vanished.

I suspect, though, that if the event were disrupted then the impression the people got at it was more along the lines of, "There are crazy people outside!" and less along the lines of, "I should really feel guilty about my life decisions."

Having said that, it is not clear that a lower level of confrontation would have accomplished anything either, so who am I to say?

1 comments

To me, one of the most interesting quotes from the article was:
"Our intel tells us that... one of the most important things we can do to hurt Palantir right now is disrupting their recruitment pipeline by hurting their brand image, to the point where even very apolitical recent college graduates [feel] that it's social suicide."
This really seems to me like exactly the kind of thing that a peaceful protest could accomplish that could really pay off!
It is not obvious to me, though, that the following tactic is super-effective at this:
After blocking the street outside Palantir's unassuming redbrick office, and briefly making way for an ambulance, the crowd marched to a nondescript building nearby where organizers said the company was holding a developer conference to recruit new talent, slapping rhythmically on the windows and chanting "quit your jobs!"
This seemed to work in terms of shutting the event down:
Although Palantir did not confirm whether its event was disrupted, one visibly confused event worker did try to deliver equipment, only to find their intended recipients had vanished.
I suspect, though, that if the event were disrupted then the impression the people got at it was more along the lines of, "There are crazy people outside!" and less along the lines of, "I should really feel guilty about my life decisions."
Having said that, it is not clear that a lower level of confrontation would have accomplished anything either, so who am I to say?