Americans are fine with corporate DEI
Americans are fine with corporate DEI
Just a moment...
A majority of Americans across nearly all demographic groups said DEI initiatives have made no impact on their personal careers, according to a newly released Harris Poll/Axios Vibes survey.
Why it matters: Republican lawmakers and activists have vilified DEI, a term for diversity, equity and inclusion policies used by employers. Companies have responded by rolling back programs.
- Yet Americans — and businesses — have a generally positive to at least indifferent view on the subject.
- On balance, most demographic groups were more likely to say DEI benefited their career than hindered it.
I am actually surprised there has been so little corporate pushback on DEI because it is good for business.
Having a diverse workforce means you can better address the needs and desires of a diversity of customers. You're a lot likelier to get Latino customers if you have people of Latino heritage around to let them know what might work and what will almost certainly not.
Never underestimate the degree to which corporate management believes that they already do everything they need to and have no blind spots, or how much they resent any cost which is not directly revenue-generating.
Being in enterprise IT I'm intimately familiar with this mindset.
But that's my point. DEI generates more revenue because it broadens customer bases.
Being on the good side of government is also good for business. Especially if there are incoming tariffs. I bet many are hoping for exceptions.
I think the places that believe in it are telling that to their employees on the regular, just not boasting about it more broadly so they don't become a lightning rod.
A lot of folks firmly believe fostering a diverse, equitable and inclusive culture is ultimately good for your business. Aside from the points you and others have made about being able to attract more diverse customers, it also fosters an environment where people from different backgrounds can freely present their thoughts and opinions ultimately resulting in your company running better.
Compared to say Twitter where the opinion of only one white racist male matters, and I'm sure folks who used to feel inspired at work now feel trapped, unappreciated, and unable to truly innovate.
This is true at my work (big tech). We have a DEI executive that’s high enough up the ladder that her picture is on the website with the rest of the execs. On the other hand, the founder/owner no doubt donates to the GOP.
Even just the presence of a diverse workforce tells customers of all kinds that everyone is welcome there.
i hated DEI at my old company because i was forced to berate someone in class while standing in front of the class. i would have gotten reprimanded/fired if i did not complete the course, and this was required for the course.
at my current conpany, i understand why DEI is important. fuck my old company. it was the worst.