Dell mocked at its own press launch for copying Apple's names

So yes, there really is going to be a Dell Pro Max Micro Plus.

This is brilliant

Apple has been criticized for its recent naming scheme because it was the kind of complexity that Steve worked against. They clearly copied the names in a “death by committee” fashion with a total ignorance as to why they shouldn’t be copied. The recent naming scheme is clearly a mistake, and no one with a pulse on the market would say otherwise.

Not sure what they expected

This is an issue most OEMs have had with desktops and laptops forever.

To try and squeeze every possible price range as much as possible they create these complex brand/sub-brand configurations, some of which can be even further customized by user desired specs, which ends up making the whole product offering confusing.

As the customer, even a tech literate one that works in the IT field, trying to sort through the options on the Dell/Lenovo site is far more annoying than it should be.

Give me the chassis size (screen size in the case of laptops) and then let me mix and match the major internal components as I need/want and call it a day.

No one actually gives a shit what the branding is beyond "is this a Dell/Lenovo/Asus/etc".

And yet, they didn’t copy the right part of Apple’s names. iMac. MacBook. Mac Pro. iPad. Those names indicate form factors. Dell Pro Max Plus could be any of those form factors.