7mo ago

Apple Vision Pro Has Recorded Less Than 500,000 Units In Sales Since Its February Launch, With Internal Data Revealing Reduced Usage Amongst Buyers Who Kept The Headset

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Apple after making $2billion in revenue by selling a measly half million headsets.
Well if they weren’t priced at half a million dollars.
- They are not $500K. Still pricy.
  https://www.apple.com/shop/buy-vision/apple-vision-pro
  From $3499
  
  The /s eludes this guy.
so you're saying the marketing strategy for the Vision was... shortsighted?
A half million in sales and over 1.5b in revenue isn’t too shabby for a device that exists as a fancy dev kit, an opportunity for the company to learn about new interaction models, and an opportunity to learn about will be compelling and differentiating for non “pro” AR / VR products.
I still don’t understand the point… it doesn’t have games and it came out with an underpowered M2.
I can’t believe it still can’t play games rendered on a more powerful MacBook Pro… it can’t play any VR games? Not even beat saber? Skyrim VR? Like what’s the point lol.
- It's supposedly meant for work, not gaming from what I saw of people trying it out.
  Still doesn't mean that it's worth to buy it though.
  
  What’s the work related use case though?
- If it would be available and I had too much money and thus would use macOS, I definitely would buy one as replacement of my monitor and ego-iPad.
I’m surprised it’s sold that many.
There's gotta be a lot of buyers remorse among the apple faithful here.
- Seems like the consensus in this community has generally been “that thing is mildly interesting, but it’s not for me. Especially not at $3.5k”
I'm surprised. 500k is not a small number. The world is a big place
- If any other company had a $3500 gen 1 product designed to learn about the space and market, and they made close to $2b in revenue, people would be claiming it was a wild success.
@AlphaneMoon Apple has surprised the world with more than one invention that nobody thought was useful or that many thought already existed but in way cheaper forms.
However, this really seems to be an invention created for someone who insisted on having his own Next Big Thing.
if it were that bad, there would be plenty of used ones for cheap.
- Not sure if this was snarky, but you can indeed get used ones at roughly half of retail, not a great sign for apple.
  
  Looking on eBay, it looks like the base models are going for around $2500, so about a $1000 off. But there are some that are priced a little lower if they’re not super pristine and or the owner wants cash now.
- Lol
I feel like the 2nd part is the key takeaway they were looking for, longevity. I do feel like they could have learned this from all VR headsets, though. I don't know anyone who purchased one and was still using it 6 months later. If they are, the % has got to be pretty small? I have no clue how you make these things last longer, but maybe apple will think of something?
- The only reason I'm still using mine is because there is an online community that makes custom songs for beat saber. Otherwise I don't see the point of this thing.

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