Two brands suspend advertising on X after their ads appeared next to pro-Nazi content

This is the best summary I could come up with:

The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.

The nonprofit news watchdog Media Matters for America documented in a report published Wednesday that ads for a host of mainstream brands have been run on the account, which has shared content celebrating Hitler and the Nazi Party.

Ads for brands including Adobe, Gilead Sciences, the University of Maryland’s football team, New York University Langone Hospital and NCTA-The Internet and Television Association were run alongside tweets from the account that had garnered hundreds of thousands of views, CNN observed.

But Wednesday’s report suggests that the company still has work to do if it wants to avoid monetizing, and placing ads alongside, objectionable content.

“Media Matters and other observers have documented how X has remained a dangerous cesspool of content, especially for advertisers,” Wednesday’s report states.

Media Matters says it has also documented instances of brands’ ads being placed next to content from Holocaust denial and white nationalist accounts.

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6 comments

Saw yesterday that twitter didnt block someone with a horribly racist username
https://indieweb.social/@tchambers/110902167626261938
This is the best summary I could come up with:
The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
The nonprofit news watchdog Media Matters for America documented in a report published Wednesday that ads for a host of mainstream brands have been run on the account, which has shared content celebrating Hitler and the Nazi Party.
Ads for brands including Adobe, Gilead Sciences, the University of Maryland’s football team, New York University Langone Hospital and NCTA-The Internet and Television Association were run alongside tweets from the account that had garnered hundreds of thousands of views, CNN observed.
But Wednesday’s report suggests that the company still has work to do if it wants to avoid monetizing, and placing ads alongside, objectionable content.
“Media Matters and other observers have documented how X has remained a dangerous cesspool of content, especially for advertisers,” Wednesday’s report states.
Media Matters says it has also documented instances of brands’ ads being placed next to content from Holocaust denial and white nationalist accounts.
I'm a bot and I'm open source!
How to kill Twitter? Ask Musk....
X? what's X? do you mean Twitter?
- https://en.m.wikipedia.org/wiki/X.com_(bank)
I always wondered how Reddit also somehow got away with this. Looks like X won't, at least for now.