Embracer rolls out new AI policy to 'massively enhance game development' | Game Developer
Embracer rolls out new AI policy to 'massively enhance game development'
Fun game! Swap "AI" with "blockchain" and put it into a search engine. You win if you can find the same headline from an article a few years ago!
Square Enix says Embracer sales will help it invest in blockchain (2022)
Initially I had some hope when Embracer bought a bunch of studios from Square Enix, because Square Enix sucks and it could only get better, but once their funding dried up it turned out Emberacer sucks just as much as them.
They've gotten drunk on the hype of AI (LLM in disguise); I can't wait for them to make a costly mistake that wakes them the fuck up. Or dissolve into a formless mass of corporate sludge.
In the tech industry (likely every industry but I wouldn't know) we could make a 200 level course in college that covers tech that's been over hyped. A few choice hits like:
Now some of those went on to become useful concepts, but all hardly lived up to the hype of transforming the industry forever. There's just no shortage of people who lack any kind of set of morals that will, without any knowledge in the domain, jump on some train and hype it to get some quick cash before the thing derails in a fit of coming to terms with reality.
I mean, at least it's been this way since I've been in the industry.
Yeah, there is always new Kool-Aid for executives to consume. I just wish more research, discourse, and testing were done before these concepts became either a scam or a true innovation. Of all the things that you've mentioned, there are only a few things of which I have no knowledge of; as a lay person, my familiarity with some of these tech developments is due to the major media coverage some got. I'll have to look into the unfamiliar tech innovations.
Quantum
Seriously? We've barely passed the stage of them working at room temperatures yet
I think at this point maybe Embracer should try replacing Lars Wingefors with ChatGPT instead
Ignore the thousands of employees we've laid off, we have AI that is going to QUADRUPLE our productivity. I'm talking AAAA-AAAA games here, folks. The best is yet to come, it's going to be fantastic.
Well, if I sell my Embracer shares I'll at least be able to use the losses to avoid taxes next year. Christ, what a shitshow this company has been.
Basically the Jim Cramer of vidya games
Like their changes to Campfire Cabal, Volition, and Radical Designs have massively enhanced game development?
It’s not from a high bar, so not improbable AI will do a better job than Embracer already do.
What the fuck are you on about? They're talking about using AI to replace the incredibly talented human labour at studios they own. Y'know, like the people who made Valheim, Deep Rock Galactic, Satisfactory, the new Tomb Raider titles, Metro Exodus...
Embracer are shit, but what makes them shit is that they're fucking murdering a lot of genuinely talented studios that produce great work.
Only if they replace their C-suite with ChatGPT
The executives that say this shit have such a lack of understanding of AI and the kind of work people do daily.
They drank the AI Kool aid are trying to make it sound like they're boosting productivity and thus their profitability. But we all know it's bullshit.
I get the sense from how they operate that Embracer Group generally likes the taste of cool aid.
They have a lack of understanding for AI, games and running a company. All they know is how to write themselves bonuses.
But why pay all those programmers when all they had to do from the beginning was a simple
include "ai.h"
They mention using it in HR to enhance employee retention, which is... pretty damn dystopian