PSA: Nova Launcher has been owned by analytics company Branch since 2022
PSA: Nova Launcher has been owned by analytics company Branch since 2022

Nova Launcher has been acquired by analytics company Branch

Since a few folks seem unaware of this, I'm posting anew for visibility.
There's a system over at Nova Discord where we reply to polls about the new features, we're basically guinea pigs trying out stuff Branch is going to push out via their deals with OEMs. That's how I've understood it.
There is no bytes being sent out with the beta, and replying in Discord is voluntary, obviously.