2y ago

Disney explores cutting costs through AI use

cross-posted from: https://lemmy.zip/post/1212886

Archived version: https://archive.ph/GASbN
Archived version: https://web.archive.org/web/20230808185435/https://arstechnica.com/information-technology/2023/08/disney-ai-task-force-aims-to-cut-costs-enhance-experiences-across-the-company/

10 comments

Yes please! Make the shit even more generic than its already!
- Just make sure to include "unique, creative" in the tag list when generating stuff.
  (I'm actually just half kidding there, you can get both image and text AIs to produce more interesting results by literally asking them to)
  
  This is a vestige of its training data, which has exemplars of people mentioning that content is unique or creative, or tagging it as such. Ultimately all "AI" just regurgitates the training data.
- with the crap they have been churning out these days, the only way to go is up!
This is the best summary I could come up with:
The Walt Disney Company has formed a task force to investigate the potential applications of AI throughout its various business units, reports Reuters, including cutting costs and enhancing customer experiences.
Among other uses, Disney hopes that AI can help control the soaring costs of movie and television production, which can sometimes reach $300 million for major film releases.
In 2021, Disney showed off Groot, a free-roaming AI-powered robot, based on the Marvel character, that can interact with park guests.
Currently, Disney's website lists several job openings seeking employees with expertise in machine learning or artificial intelligence, showing the company's commitment to exploring AI applications.
In November, we covered a Disney technology that could automatically age or de-age an actor's appearance using neural networks.
One anonymous executive who has worked with Disney told Reuters, "AI research at Disney goes back a very long time and revolves around all the things you see being discussed today: Can we have something that helps us make movies, games, or conversational robots inside theme parks that people can talk to?"
I'm a bot and I'm open source!
Where are the Marvel fanboys that defended this garbage practice during Secret Invasion now?
Oh that's right, eating their words in secret.
Disney explores ~~cutting costs~~ breaking the writers' and actors' strikes through AI use
I think they should sink as Mich money into this as they can. Because itll bomb and they'll lose it all.

10 comments