This is an ad.Edit: Sorry, this is "product placement" or "branded content" or whatever is called now. SNL literally announced they were doing this in 2016. https://www.npr.org/2016/04/26/475773227/saturday-night-live-announces-plan-to-cut-ads-in-favor-of-branded-contenthttps://antagonistblog.com/snls-branded-sketches-are-becoming-unbearable-and-gross-and-i-hate-them/https://blog.hollywoodbranded.com/companies-get-massive-brand-recognition-with-snl-product-placement-parody-funhttps://thecomicscomic.com/2016/10/17/this-is-what-branded-content-looks-like-on-saturday-night-live/
But this certainly is. They wouldn't be showing the label like that if the skit wasn't sponsored by the ketchup company.
Heinz Automato > Relax