Trump-branded properties are selling for far less than buildings that removed his name, report says
Trump-branded properties are selling for far less than buildings that removed his name, report says
www.businessinsider.com
Trump-branded properties are selling for far less than buildings that removed his name, report says
The newspaper referred to sales data from two real estate tracking firms, coupled with an analysis conducted by Columbia University economist Stijn Van Nieuwerburgh.
Examining a one-year period from when Trump was elected president in 2016, condos in Trump-branded buildings went from being sold at a 1% premium to being sold for 4% less than similar units without the logo, it found.
So all that Trump “brand value” he love to brag about amounts to a 5% defect to anything he puts his name on.
I'm surprised it's only a 5% value hit. Says a lot about the desperate state of NYC real estate though I suppose.
It only costs so much to tear his name off the side of the building.
He's trying to stop the leaking and have more people try to unload his branded products.