U.S. political ad market projected to reach record $16 billion in 2024
U.S. political ad market projected to reach record $16 billion in 2024
www.axios.com
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"Fueling the growth in political ads this cycle is the presidential race, which has so far seen record primary spend on the Republican side.
More than $100 million was spent through September on Republican primary races, faster than any previous cycle, per political AdImpact, an advertising intelligence firm."